Just read an article about "failwhale http://tinyurl.com/5cebzm. It's an interesting story about the icon used by twitter when their service is unavailable. For me it's another story about the power of promotional products(PP).
You see the first thing that someone who recognized the power of this symbol did was out it on a t'shirt. And the next thing the community did was get in touch with designer and get premission to use design to create a store on Zazzle to sell that t'shirt and other merchandise (read PP). That merchandise includes coffee mugs and buttons, PP staples.
There is a whole internet industry including Zazzle and Cafe Press and others who do custom logoed merchandise and sell it. Not just to the companies whose logo it bears, but to people who pay money to promote others' businesses
So what does this say about the power of Promotional Products do get the message out and to link influencers and buyers to a company? That's what I am exploring on this blog
Friday, March 27, 2009
Wednesday, March 25, 2009
it's a Promotional World
Advertising, Marketing, Branding, Promotion,what do they all have in common? I say that it is use of promotional products? Why? There are many answers to that question. But they all say one thing—they work. And they last.
Just a weeks worth of television watching will prove my point. Watching Jon Stewart interview Paul Rudd last week and they were playing around with they lowly stadium cup promoting Rudd's new movie. Change the channel to Jay Leno and there is the President talking about the greatest pleasure of Air Force One — his jacket with seal and his name on it. Look at Jay's desk and see coffee cups with the name of the show on it.
Promotional products all. All available from your local distributor or online from any of hundreds of sources.
But are they every really talked about by themselves. Sure they are seen as part of a mix of things that make up branding, marketing, promotion, advertising and even word of mouth advertising.
My goal is to make sure that all those experts in those fields give promotional products, or schwag their spotlighted due.
Because in many ways, PP as I will refer to them are the most democratic of things. From bride to micro business owner, putting your name on a magnet destined for someone's refrigerator is a possibility and on the cheap too.
Imagine spending $150 dollars on any other form of advertising and having it make an impact. Not to mention staying on refrigerators or other metal surfaces for years.
Just a weeks worth of television watching will prove my point. Watching Jon Stewart interview Paul Rudd last week and they were playing around with they lowly stadium cup promoting Rudd's new movie. Change the channel to Jay Leno and there is the President talking about the greatest pleasure of Air Force One — his jacket with seal and his name on it. Look at Jay's desk and see coffee cups with the name of the show on it.
Promotional products all. All available from your local distributor or online from any of hundreds of sources.
But are they every really talked about by themselves. Sure they are seen as part of a mix of things that make up branding, marketing, promotion, advertising and even word of mouth advertising.
My goal is to make sure that all those experts in those fields give promotional products, or schwag their spotlighted due.
Because in many ways, PP as I will refer to them are the most democratic of things. From bride to micro business owner, putting your name on a magnet destined for someone's refrigerator is a possibility and on the cheap too.
Imagine spending $150 dollars on any other form of advertising and having it make an impact. Not to mention staying on refrigerators or other metal surfaces for years.
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